Welcome to GregBowe.com

Here you'll get a glimpse of my professional career, skills, and more. Take your time and be sure to contact me when you see something that interests you! This site is a work-in-progress, just like me.

My experience is broad - if you don't see what you're looking for, just ask.

Contact Me

Passionate About Creating Excellent Experiences

I help organizations define priorities, refine processes, and establish new systems in order to exceed performance goals by identifying business challenges and alternate solutions that can be solved through technology, then leading conversations between business and technical teams to ensure solutions are implemented effectively, on schedule, and on budget.

With a solid background in communication and planning, IT systems, and digital environments, along with a respect for people and mission, I will be a strong asset to your organization.

If you're looking for someone with a solid background in communication and planning, IT systems, and digital innovation, along with a respect for people and mission, contact me today!

Here are a few links to some of my work:
UMUC Project in GitHub: Relational DB (in SQL) ,
Research paper about using new technology and UI to help people,
more to come.

Professional Experience

Contractor for Marriott International: Bethesda, MD January 2020 to Present

Senior Business Systems Analyst

Providing clarity and support for business and development teams by identifying new opportunities, platform capabilities, business requirements, and technical considerations.

  • Influenced API design by guiding discussions within IT teams, identifying unscalable designs, and guiding best practices.
  • Lead team grooming sessions, design discussions, and working sessions that generated alternative solutions and improved the teams understanding of the work.
  • Improves teams’ throughput by communicating and documenting business requirements and acceptance criteria.
  • Provides expertise for data ingress and egress between Adobe Campaign Classic, real-time reservation system (Kafka), and other enterprise data platforms.

Pentagon Federal Credit Union (PenFed): Tysons, VA December 2016 to January 2020

Business Analyst, Platforms

Identifying and communicating product roadmaps, objectives, requirements, use cases, user stories, and acceptance criteria to cross-functional teams in order to complete projects on time and on budget.

  • Implemented major CMS platform enhancement and delivered system architecture diagrams, risk assessment, user stories, acceptance criteria, code review, bug fixes, and implementation workflows. Platform: Adobe Experience Manager (AEM) 6.2 to 6.4
  • Integrated onsite search tool with CMS, by providing business and technical rules, process flows, and custom tools to improve onsite search and user experience. Platform: Adobe Search and Promote
  • Provided risk analysis, contract review, contract negotiation, and implementation plan for customer voice/online survey product. Platform: Usabilla
  • Ongoing product analysis, monitoring and optimization leading to improved processes, workflows, and features for website averaging over 3 million visitors per month. Platform: Penfed.org
  • Provide governance, process workflows, taxonomy, user/group permissions, business presentations, and training for Digital Asset Manager optimization.Platform: Adobe Digital Asset Manager
  • Provided training for Adobe Digital Asset Management, AEM Authoring, AEM Development, SEO, and AEM mobile authoring training provided to Marketing, Mobile App Development team, Corporate Communications, QA, UI, and AEM development teams. Role: Trainer and Subject Matter Expert
  • Advise senior leadership on platform performance, challenges, upcoming improvements and provide infrastructure recommendations in order to enhance and scale system capabilities.

Senior UX Strategist

Improved user experiences by creating strategic and tactical roadmaps, project plans, milestones, and governance frameworks by working with stakeholders across the organization.

  • Implemented over 1,100 pages for PenFed.org and microservices from old CMS to AEM by creating product roadmap, department workflows, implementation plans, detailed work breakdown structures, and publication schedules. Project: Content Management System Replatforming
  • Acquired and implemented SEO software after negotiating a 50% discount as part of optimization strategies leading to 10% and higher conversion rates and SEO improvements (222% increased organic traffic from December 2018 to June 2019). Project: SEO/BrightEdge
  • Developed governance frameworks, communication plans, and intake process to gathering input and requirements from stakeholders across the organization. Project: Business and Team Processes
  • Created proposal, SOW, and roadmap to meet WCAG 2.1 Level AA compliance, including vendor acquisition, contract negotiation, business validation, and process workflows. Project: Accessibility
  • Identified and disseminated platform requirements - including information architecture, site architecture, authoring environment, micro-service integrations, and more.

Branded Holdings LLC: Tampa, FL September 2014 to October 2016

Director - Content Strategy

Led and supervised teams and served as subject matter expert for all content strategy efforts for various digital properties by defining functional and non-functional requirements, regular cost/benefit analysis, KPI reporting, and other system analysis duties.

  • Lead prototyping of Natural Language Processing (NLP) application by creating application specifications, use cases, and other functional and technical requirements to classify 500K quotes by topic, sentiment, and emotion. Project: NLP Proof of Concept
  • Created and improved information architecture and taxonomies for 3 lead-generation websites. Project: Information Architecture and Taxonomy
  • Established and lead three brand-specific content creation teams over 25 team members each. Role: Team lead
  • Reduced cost over 50% from prior year by renegotiating contracts. Project: Vendor Management/Content and Design

AAMP of America, Clearwater, FL March 2014 to September 2014

Social Media and Content Strategist

Led technology upgrade and utilization efforts for server and front-end stack while improving communication between executive, sales, product development and marketing teams.

  • Increased e-commerce revenue by 80% by migrated platform and rebuilding information architecture, payment solutions, and inventory management. Project: Magento Implementation
  • Implemented Google analytics across digital platforms to define and measure key performance indicators. Project: Analytics Integration
  • Defined system and business processes, requirements, and scope. Project: KPI and Metric Research and Benchmarking
  • Consulted business units, marketing, product development, sales, and vendor teams on available technological opportunities. Role: Subject Matter Expert

Branded Holdings LLC: Tampa, FL May 2013 to January 2014

Content Strategist

Led and supervised teams and served as subject matter expert for all content strategy efforts for various digital properties by defining functional and non-functional requirements, regular cost/benefit analysis, KPI reporting, and other system analysis duties.

  • Expanded effectiveness and quality of content across multiple domains leading to 10-25% improvements in conversion rates. Project: Content Optimization
  • Established, led, and mentored remote teams. Role: Team Lead and Manager
  • Presented comprehensive site audits, competitive intelligence, and market research reports to senior leadership. Role: Department Director

Universal Health Care, St. Petersburg, FL 2010 to March 2013

Senior Copywriter

Lead strategist for written materials, printed and digital.

  • Wrote a variety of copy/content for Medicare Advantage plans.
  • Created A/B testing strategy and reporting.

Horizon Bay Retirement Living, Tampa, FL 2009 to 2010

Marketing Strategist/Copywriter

Lead strategist for written materials, radio scripts, and executive presentations.

  • Produced a variety of copy/content and presentations.
  • Applied previously learned communication concepts to new industry.

Western Reserve Life/AEGON, St. Petersburg, FL 1997 to 2009

Marketing Strategist/Copywriter (2002 – Feb. 2009)

Variety of roles learning the financial business, leading competitive analysis unit, and providing marketing strategy.

  • Successfully launched projects for Registered Investment Advisors, Financial Planners, CPA’s and executives.
  • Competitive analysis, marketing, Series 6 and FL Life, Health and VA licensed.

Remember: This only highlights some of my experience. Call me today and let's discuss how I can improve your business.