Skills, Tools and Education

The following is a sampling of my skills, the tools I use, and my educational history. These don't tell you who I am or how I may benefit your organization, but they do reflect my general skill-set. Interested? Let's start a conversation! Contact Me to get things going!

"You shouldn't do things differently just because they're different. They need to be... better."

Elon Musk

Leadership Skills

Team Building

Understanding people, their strengths, and how they work with one another are crucial to a teams success. Through education and experience, I've learned that conflict is normal, expectations must be clear, and that most people want to succeed.

Listening and Respect

Active listening (and respecting people), especially in conflict situations, will make the difference between good outcomes and "other". It's more than a 15 minute standup, can get messy at times, and is a foundational "must" to how I work.

Software and Tech

Content Management Systems

Development and administration of Adobe Experience Manager (AEM), Wordpress, ModX and Magento sites and a good working knowledge of Drupal, Joomla, Django and Flask frameworks.

Social media monitoring and publishing tools include Buzzsumo, Hootsuite, Playbuzz, SumoMe, and others.

Multi-Channel Marketing and Conversion Optimization

Creating end-to-end campaigns for various channels including social media, PPC networks, native ads, email and remarketing. I've got the acronyms you may be looking for: SEO, SEM, PPC, CRO, CTA, etc.

A/B testing and CRO tools include VWO, Optimizely, Unbounce and custom solutions. And my favorite web crawler: Screaming Frog.

Advertising/PPC/SEM and Email Marketing

Paid advertising platforms include the standards: Google AdWords, Facebook, Taboola, Yahoo Gemini, Bing, and others.

Email marketing tools include Mailchimp, Constant Contact (integrated with Sharepoint), GetResponse and SilverPop.

Data and Analytic Tools

I use Adobe Analytics (Omniture), Google Analytics (and their new Data Studio) daily as well as Search Console (formerly Webmaster tools) and Tag Manager. Third party tools include seoClarity, ahrefs, and Resonate.

Data analysis and visualization tools I've used include Gephi, D3.js various Python libraries and others. Plus RapidMiner for NLP tasks.

Audience survey tools include Amazon's Mechanical Turk, Google's Customer Insights, and other in-house solutions.

Wireframing and Prototyping

Experience building mockups, prototypes, websites and various content pieces using tools that include: pencil & paper, whiteboards, InVision app, Lucidchart and Adobe's Experience Design (XD).

Software

This basic list shows some of the software that I'm proficient in but is by no means comprehensive. MS Office Suite, SharePoint, SalesForce, Adobe Creative Suite (Photoshop, InDesign, Illustrator and others), Invision and many others.

Front end development includes HTML5/CSS/JS, Jquery, and various frameworks.

"Other"

Google Analytics Individual Qualification and Google Adwords certified.

Educational Experiences

Continual learning of new technology, strategic principals, conversion optimization and more. In other words, I love learning ways to improve.

University of Maryland University College (UMUC), Adelphi, Maryland

Working on a Masters: Information Technology, Informatics

Urshan Graduate School of Theology, St. Louis, MO

Master of Arts, 2014

Eckerd College, St. Petersburg, FL

Bachelor of Arts, Fine Art

Follow these steps to learn more

©2018 Gregory K Bowe