Effective strategy considers the diversity and uniqueness of people, communicates in a way that is respectful & authentic, offers real value and is 508 compliant.
The following personas were created using data from Google Analytics and Resonate (a third-party analytics provider). We used these to:
The following slides provided a "high altitude" look at the content strategy we were implementing - and were created as part of an executive presentation.
Getting an audience to your site using various channels and methods.
A few ways content is shared - and it starts simply by asking.
The strategy: Create themes - then bid on related keywords.
Here's an ad/landing page combination of one of these themes.
This is an example of a successful Father's Day campaign.
Explanation of how to establish relevant subjects and ads.
A wrap-up of the overall strategy we used.
Overview of how social content is used to create relevancy
The long-term value of brand awareness happens through a variety of channels.