Wireframes are used to identify how a website will function and how it can be used. The following example shows the path of many iterations and they eventually became a landing page.
This flowchart provides a simplified view of ways traffic is directed to the site.
Here we map the ways a user would interact and use this part of the site.
This sketch was used to create an early version of the home page.
Here we find an early version of the landing page, before and A/B testing and analysis.